Associate of Applied Science in Digital Marketing

• Business Communication: Master effective communication in both written and verbal forms, employing natural language while integrating practical communication models.
• Digital Marketing: Gain a deep understanding of marketing strategies, with a focus on digital platforms. Learn to build the foundation of digital marketing, increase visibility, attract customers, and maintain strong relationships.
• Strategic Social Media Marketing: Assess social media platforms to devise effective marketing strategies, leveraging conceptual frameworks unique to social media. Students will craft best practices for maximizing the impact of social media marketing efforts.
• Content Marketing: Master a modern and comprehensive approach to planning, creating, delivering, and optimizing content for businesses.
• Marketing Strategies: Dive into a comprehensive study of marketing strategies. Learn to build the foundation of digital marketing, increase visibility, attract customers, and maintain strong relationships.
• Marketing Research: Harness the power of key marketing research concepts, from audience identification to measurement and tracking. Delve into sampling, statistical theory, and data analytics to refine decision-making processes.
• Web Design: Develop a foundational understanding of web design and development, focusing on both hard and soft skills such as accessibility and ethics.
• Project Management: Hone logical reasoning and mathematical analysis skills essential for effective project management. From simulation to mapping, programming, and data-driven decision-making, students will be equipped to navigate diverse project environments with confidence.

Campus Options 

• National City, California (Online & Hybrid)