Associate of Applied Science in Digital Marketing

IT CIS Level: Beginner/Intermediate - CIAT

Level:
Beginner/Intermediate

Computer Information Systems Program Length

Program Length:
2 yrs

CIAT number of courses icon

# Of Courses:
17

Number of CIAT CIS Certifications

Industry Certifications:
4

Explore our Associate of Applied Science in Digital Marketing

It’s no secret that digital marketing is a rapidly growing industry. In today’s digital age, businesses need talented digital marketing professionals to craft their online presence and connect with consumers.

The Associate of Applied Science in Digital Marketing is a specialized program designed to equip students with the essential skills and knowledge required for a successful career in the field of digital marketing. This program is specifically aligned with industry-standard methodologies and practices, ensuring that students are well-prepared to meet the demands of the marketing field in the digital age.

Emphasizing practical application and comprehension of digital marketing industry standards across diverse work environments, this program offers students hands-on experience and a profound understanding of key principles and practices. Graduates will be well-prepared to pursue rewarding careers in various marketing settings, including roles such as Digital Marketing Specialist, Social Media Manager, Content Strategist, Marketing Analyst, and Email Marketing Coordinator.

At CIAT, you can earn more than just a digital marketing degree: you can gain expertise, marketable skills, and in-demand industry certifications that will help you stand out in today’s job market. We offer flexible, live online classes that are perfect for working adults, one-on-one tutoring, unlimited access to workshops and support, and personalized career services, to help you achieve your academic and professional goals.

Program Eligibility

  • Prior industry experience needed: None – beginners welcome!
  • Prior industry certifications recommended: N/A

What You’ll Learn

In our Associate of Applied Science in Digital Marketing degree program, students will develop a diverse set of skills highly sought after by employers:

  • Business Communication: Master effective communication in both written and verbal forms, employing natural language while integrating practical communication models.
  • Digital Marketing: Gain a deep understanding of marketing strategies, with a focus on digital platforms. Learn to build the foundation of digital marketing, increase visibility, attract customers, and maintain strong relationships.
  • Strategic Social Media Marketing: Assess social media platforms to devise effective marketing strategies, leveraging conceptual frameworks unique to social media. Students will craft best practices for maximizing the impact of social media marketing efforts.
  • Content Marketing: Master a modern and comprehensive approach to planning, creating, delivering, and optimizing content for businesses.
  • Marketing Strategies: Dive into a comprehensive study of marketing strategies. Learn to build the foundation of digital marketing, increase visibility, attract customers, and maintain strong relationships.
  • Marketing Research: Harness the power of key marketing research concepts, from audience identification to measurement and tracking. Delve into sampling, statistical theory, and data analytics to refine decision-making processes.
  • Web Design: Develop a foundational understanding of web design and development, focusing on both hard and soft skills such as accessibility and ethics.
  • Project Management: Hone logical reasoning and mathematical analysis skills essential for effective project management. From simulation to mapping, programming, and data-driven decision-making, students will be equipped to navigate diverse project environments with confidence.

Campus Options 

  • National City, California (Online & Hybrid)
2022 Best Computer Programming Degrees - CIAT has been awarded top ranking status in Intelligent.com’s Best Computer Programming Degrees review

2022 Best Computer Programming Degrees

CIAT has been awarded top ranking status in Intelligent.com’s Best Computer Programming Degrees review, highlighted as “Best in the West”. Evaluated based on curriculum quality, graduation rate, reputation, and post-graduate employment.

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2018 Academic Circle of Excellence award badge
military friendly school award 2023-2024
Fully Accredited School

2022 BEST CYBERSECURITY PROGRAMS

CIAT has been awarded top ranking status two years running in Intelligent.com’s Best Cybersecurity Program review, highlighted as “Best For Industry Certifications”. Evaluated based on curriculum quality, graduation rate, reputation, and post-graduate employment.

CIRCLE OF EXCELLENCE AWARD

EC Council, the world's largest cybersecurity technical certification organization, awarded CIAT the Circle of Excellence Award two years in a row for our Certified Ethical Hacker certification training courses and career-ready curriculum.

MILITARY-FRIENDLY

We believe you deserve an education worthy of your service. CIAT welcomes military veterans, active duty service members, and spouses using the Post 9/11 GI Bill®, Veteran Readiness & Employment (VR&E), Active Duty Tuition Assistance, and MyCAA.

FULLY ACCREDITED

We have high standards and we believe you should too. CIAT has proudly earned accreditation from the Accrediting Council for Continuing Education & Training (ACCET) listed by the U.S. Department of Education as a nationally recognized accrediting agency.

2021 Best Cybersecurity Programs

2021 BEST CYBERSECURITY PROGRAMS

CIAT has been awarded top ranking status in Intelligent.com’s Best Cybersecurity Program review, highlighted as “Best For Industry Certifications”. Evaluated based on curriculum quality, graduation rate, reputation, and post-graduate employment.

2018 Academic Circle of Excellence award badge

CIRCLE OF EXCELLENCE AWARD

EC Council, the world's largest cybersecurity technical certification organization, awarded CIAT the Circle of Excellence Award two years in a row for our Certified Ethical Hacker certification training courses and career-ready curriculum.

Military Friendly School '21-'22 logo

MILITARY-FRIENDLY

We believe you deserve an education worthy of your service. CIAT welcomes military veterans, active duty service members, and spouses using the Post 9/11 GI Bill®, Veteran Readiness & Employment (VR&E), Active Duty Tuition Assistance, and MyCAA.

Fully Accredited School

FULLY ACCREDITED

We have high standards and we believe you should too. CIAT has proudly earned accreditation from the Accrediting Council for Continuing Education & Training (ACCET) listed by the U.S. Department of Education as a nationally recognized accrediting agency.

Talk to an Advisor

Request an appointment with one of our IT expert Admissions Advisors for personalized guidance on building your education plan. You’ll be able to book an appointment instantly for a time that fits your schedule. 

Enrollment Deadline - July 24, 2023!

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