This course equips students with the skills to measure, analyze, and optimize digital marketing performance using industry-standard tools. Students will gain hands-on experience with Google Analytics, Meta Insights, and Google Data Studio to evaluate website traffic, social media, email, and paid advertising campaigns. Emphasis is placed on identifying key performance indicators (KPIs), calculating return on investment (ROI), and presenting data through dashboards and visual reports. Students will also learn how to interpret trends, apply insights to improve campaign effectiveness, and make data-driven recommendations that align with business objectives. By the end of the course, students will be able to integrate analytics into marketing strategies to drive measurable results.
A Windows-based PC that meets the requirements outlined on the following web page:
https://www.ciat.edu/student-resources/system-requirements/
Textbook
Hair, J. F., Harrison, D. E., & Ajjan, H.
9781264263653 / 9781264686308
401 Mile of Cars Way #100, National City, CA 91950
1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110
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