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DGM106 — Content Marketing

AAS in Digital Marketing

Course ID: DGM106
Course Credits: 4

AAS in Digital Marketing Program Availability:

California Institution
New Mexico Institution

About DGM106 — Content Marketing

This course provides students with the understanding that no matter what form writing takes, no matter where it's created or shared, content should follow the Formula of Three: High-quality content is packed with clear utility, inspiration, and empathy for the audience. Students learn that utility means you clearly help people do something that matters to them—you help them shoulder their burdens, you ease their pain, you help them make a decision. Inspiration means our work is inspired by data (more on this later) or it's creatively inspired (or both). It's fresh, different, well-written, well-produced, nicely designed—and it feels like it could come only from you. Empathy means you relentlessly focus on your customer. You view the entire world through their eyes. This course empowers any person to write more confidently to create content for any digital media stream.

Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

https://www.ciat.edu/student-resources/system-requirements/

California Institution

401 Mile of Cars Way #100, National City, CA 91950

New Mexico Institution

1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110

California Institute of Applied Technology participates in the State Authorization Reciprocity Agreements.

Phone

(877) 559-3621

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For Students

Information

California Institution

New Mexico Institution

California Institute of Applied Technology has shared ownership and management of two distinct institutions. California Institute of Applied Technology located in California, and California Institute of Applied Technology located in New Mexico.

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill. CIAT is approved to offer VA benefits. *Financial aid is available for those who qualify. *Students are encouraged to take certification exams while actively enrolled in their Certificate or Degree program. Unlimited certification exam attempts expire 180 days after graduation. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Certifications or courses may change to address industry trends or improve quality