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DGM106 — Marketing Insights & Analytics

AAS in Digital Marketing

Course ID: DGM106
Course Credits: 4

AAS in Digital Marketing Program Availability:

California Institution
New Mexico Institution

About DGM106 — Marketing Insights & Analytics

This course equips students with the skills to measure, analyze, and optimize digital marketing performance using industry-standard tools. Students will gain hands-on experience with Google Analytics, Meta Insights, and Google Data Studio to evaluate website traffic, social media, email, and paid advertising campaigns. Emphasis is placed on identifying key performance indicators (KPIs), calculating return on investment (ROI), and presenting data through dashboards and visual reports. Students will also learn how to interpret trends, apply insights to improve campaign effectiveness, and make data-driven recommendations that align with business objectives. By the end of the course, students will be able to integrate analytics into marketing strategies to drive measurable results.

Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

https://www.ciat.edu/student-resources/system-requirements/

California Institution

401 Mile of Cars Way #100, National City, CA 91950

New Mexico Institution

1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110

California Institute of Applied Technology participates in the State Authorization Reciprocity Agreements.

Phone

(877) 559-3621

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For Students

Information

California Institution

New Mexico Institution

California Institute of Applied Technology has shared ownership and management of two distinct institutions. California Institute of Applied Technology located in California, and California Institute of Applied Technology located in New Mexico.

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill. CIAT is approved to offer VA benefits. *Financial aid is available for those who qualify. *Students are encouraged to take certification exams while actively enrolled in their Certificate or Degree program. Unlimited certification exam attempts expire 180 days after graduation. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Certifications or courses may change to address industry trends or improve quality