Speak to one of our career advisors to help you choose the program that's the best fit for your career goals.
All industry exam costs are on us. Plus — personalized support from our industry-certified faculty until you are successfully certified.
We’ll walk you step by step through the eligibility, financial aid support, and application steps required to successfully join CIAT.
Our Career Services Team focuses on both your professional and personal development to help prepare you for your ideal career.
At CIAT, you are more than just a number. Commitment to student success is what drives us, from the first day of class all the way through program completion and job placement.
Book an appointment with one of our Admissions Advisors for personalized guidance on building your education plan.
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Book an appointment with one of our Advisors to determine which credits can be applied towards your program.
In today’s fiercely competitive business world, marketing plays a pivotal role in determining the success of any company. It’s not just about promoting products and services; it’s about creating brand recognition, driving sales, and engaging with customers in meaningful ways. If you’re someone who enjoys strategic thinking and creative problem-solving, then a career in marketing could be your perfect fit.
At CIAT, our Digital Marketing program propels you into the heart of this dynamic industry, offering not only cutting-edge knowledge but also the practical skills needed to thrive. Our curriculum is designed to immerse you in the latest industry standards and practices, ensuring that you’re well-prepared for the challenges of the digital age. Through hands-on experiences, you’ll gain invaluable insights and develop a solid foundation in the principles of digital marketing.
Upon completing the Associate of Applied Science in Digital Marketing program, you’ll emerge as a competent and well-rounded professional, ready to tackle the complexities of the digital marketing landscape with confidence.
Enroll today to invest in your future and secure your path to success as a digital marketing professional. A career in data can offer:
Join a fast-growing profession:
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics. About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.
At CIAT, we are here for you on your journey to success, and it starts with answering your questions. Let us connect you with the information you need to navigate your next steps.
Take our career quiz to discover career paths that match your style and interests.
Digital marketing skills are in high demand across industries as businesses increasingly rely on digital channels to reach and engage their target audiences.
Digital marketing encompasses various disciplines, including social media marketing, content marketing, SEO, PPC advertising, email marketing, and analytics - this variety allows you to explore different areas of interest within the field and develop a diverse skill set.
Creativity is integral in digital marketing roles as it helps capture audience attention and drive results. Whether it’s crafting engaging content, designing eye-catching visuals, or developing innovative campaign strategies, digital marketing offers ample opportunities for creativity.
Associate's Program
AAS in Digital Marketing
Program Length: 1 - 2 Years
Courses: 17
Credits: 64
What is Digital Marketing?
Digital Marketing is a dynamic field that involves promoting products, services, and brands through digital channels. It's a strategic approach to creating brand recognition, driving sales, and engaging with customers using online platforms, combining creativity, technical skills, and analytical thinking.
How Do I Know if Digital Marketing is Right for Me?
Consider digital marketing if you:
CIAT offers a career quiz to help you determine if this path matches your interests and skills.
What Makes Digital Marketing Unique?
Digital marketing professionals:
What Skills Do I Need to Succeed in Digital Marketing?
Key skills include:
How much do CIAT programs cost?
The total cost of your program will depend on factors like program length, number of credits, and any applicable scholarships or transfer credits. Our Admissions and Financial Aid team will provide a personalized estimate based on your situation.
How do I get started with the admissions process?
The first step is to connect with one of our Admissions Advisors. They'll learn about your unique goals and needs and help you determine the right program path. From there, you can quickly complete our streamlined online application, submit any required documents, and explore financial aid options - all with personalized guidance.
How many of my previous college credits can I transfer?
CIAT accepts up to 75% of eligible credits earned from previous institutions, including community colleges, technical schools, and 4-year universities. Our admissions team will evaluate your official transcripts to determine how many credits can be transferred to your desired program.
What types of credits can I transfer?
In addition to standard college coursework, we also accept credits earned through military training, industry certifications, and general education platforms like CLEP, Straighterline, and Sofia Learning. We aim to help you maximize the value of your past educational investments.
What type of military tuition assistance and benefits does CIAT accept?
CIAT proudly offers military tuition assistance and benefits to service members in the Army, Navy, Marines, Air Force, and Coast Guard. This includes GI Bill® benefits, Veteran Readiness & Employment (VR&E), VA STEM Scholarship, VA Yellow Ribbon Program, Active Duty Tuition Assistance, MyCAA Scholarship Programs, and more. Our financial aid experts will work with you to maximize your available funding.
What types of federal financial aid are available?
CIAT students have access to a variety of federal aid options, including:
Pell Grants: Need-based grants that provide up to $6,895 per year and don't need to be repaid.
Federal Direct Subsidized Loans: Need-based loans where the government pays the interest while you're in school.
Federal Direct Unsubsidized Loans: Loans where you're responsible for the interest, even while in school.
Federal PLUS Loans: Loans available to graduate students or parents of dependent undergraduate students.
Have more questions? Reach out today and admissions advisor will answer any other questions you have!
Digital marketers have a diverse set of skills that encompass creativity, technical proficiency, analytical abilities, and strategic thinking. While creativity can help marketers devise innovative campaigns, craft engaging content, and develop unique strategies, digital marketing also involves analytical skills, strategic thinking, technical proficiency, and the ability to interpret data.
Here's how creativity intersects with various aspects of digital marketing:
These are just a few examples of digital marketing roles. As the field of digital marketing continues to evolve, new opportunities continue to arise. Each role may require different skills, experiences, and areas of expertise, but all contribute to the overarching goal of reaching and engaging audiences online to drive business growth.
Entry Level:
Mid Level:
Senior Level:
CIAT’s dedicated Career Services department customizes support to your unique career goals.
The potential to earn a top salary is high in the field of digital marketing. According to the U.S. Bureau of Labor Statistics, the median annual wage for marketing managers $157,620 in May 2023.
Request an appointment with one of our Admissions Advisors for personalized guidance on building your education plan. You’ll be able to book an appointment instantly for a time that fits your schedule.
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California Institute of Applied Technology has shared ownership and management of two distinct institutions. California Institute of Applied Technology located in California, and California Institute of Applied Technology located in New Mexico.
GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill. CIAT is approved to offer VA benefits. *Financial aid is available for those who qualify. *Students are encouraged to take certification exams while actively enrolled in their Certificate or Degree program. Unlimited certification exam attempts expire 180 days after graduation. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Certifications or courses may change to address industry trends or improve quality
