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DGM107 — Digital Portfolio & Professional Presentation

AAS in Digital Marketing

Course ID: DGM107
Course Credits: 4

AAS in Digital Marketing Program Availability:

California Institution
New Mexico Institution

About DGM107 — Digital Portfolio & Professional Presentation

This Final Projects course serves as the culminating experience of the digital marketing program, allowing students to apply and integrate all prior learning into a comprehensive digital presence for a chosen brand. Students will design and launch a professional website, develop a coordinated social media campaign, create an SEO and paid advertising plan, implement an email/CRM strategy, and track performance using analytics dashboards. Emphasis is placed on building a cohesive, multi-channel strategy that demonstrates both creative execution and data-driven decision-making. The course concludes with students presenting their work as a professional portfolio and delivering a client-style pitch that simulates real-world project delivery.

Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

https://www.ciat.edu/student-resources/system-requirements/

Required Materials

Textbook

Strategic Digital Marketing: Modernizing 21st Century Business, 2nd Edition

Dr. Kyle Allison

9798989409723

California Institution

401 Mile of Cars Way #100, National City, CA 91950

New Mexico Institution

1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110

California Institute of Applied Technology participates in the State Authorization Reciprocity Agreements.

Phone

(877) 559-3621

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For Students

Information

California Institution

New Mexico Institution

California Institute of Applied Technology has shared ownership and management of two distinct institutions. California Institute of Applied Technology located in California, and California Institute of Applied Technology located in New Mexico.

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill. CIAT is approved to offer VA benefits. *Financial aid is available for those who qualify. *Students are encouraged to take certification exams while actively enrolled in their Certificate or Degree program. Unlimited certification exam attempts expire 180 days after graduation. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Certifications or courses may change to address industry trends or improve quality