This Final Projects course serves as the culminating experience of the digital marketing program, allowing students to apply and integrate all prior learning into a comprehensive digital presence for a chosen brand. Students will design and launch a professional website, develop a coordinated social media campaign, create an SEO and paid advertising plan, implement an email/CRM strategy, and track performance using analytics dashboards. Emphasis is placed on building a cohesive, multi-channel strategy that demonstrates both creative execution and data-driven decision-making. The course concludes with students presenting their work as a professional portfolio and delivering a client-style pitch that simulates real-world project delivery.
A Windows-based PC that meets the requirements outlined on the following web page:
https://www.ciat.edu/student-resources/system-requirements/
Textbook
Dr. Kyle Allison
9798989409723
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1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110
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