This course examines mobile-first marketing strategies used to engage customers through smartphones and mobile applications. Students learn how to design mobile marketing campaigns, optimize mobile user experiences, and develop strategies using SMS marketing, push notifications, location-based targeting, and mobile advertising. The course also explores mobile analytics and app engagement strategies used by modern digital businesses.
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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.
