This course examines legal regulations and ethical issues affecting digital marketing practices. Students explore advertising laws, data privacy regulations, consumer protection policies, and ethical frameworks guiding responsible marketing decisions. Topics include digital advertising compliance, intellectual property, data collection policies, privacy protection, and regulatory standards governing online platforms. Through case studies and applied scenarios, students learn how to design marketing strategies that comply with legal requirements while maintaining ethical standards and consumer trust.
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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.
