DGM202 — SEO On and Off Site

Applied Bachelor’s Degree in Digital Marketing
  • Course ID: DGM202
  • Course Credits: 4
Applied Bachelor’s Degree in Digital Marketing Program Availability:
  • California Institution
  • New Mexico Institution

About DGM202 — SEO On and Off Site

This course provides an in-depth exploration of search engine optimization (SEO) strategies used to improve website visibility and organic search performance. Students learn how search engines crawl, index, and rank content, and how businesses can strategically optimize websites to appear in search results. The course covers keyword research, on-page optimization, technical SEO, content development, website architecture, and off-site authority building strategies. Students also analyze SEO analytics tools and performance metrics to evaluate optimization outcomes. By the end of the course, students will be able to design and implement comprehensive SEO strategies that improve search visibility, increase website traffic, and support long-term digital marketing growth.

California Institution

401 Mile of Cars Way #100, National City, CA 91950

New Mexico Institution

1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110

California Institute of Applied Technology participates in the State Authorization Reciprocity Agreements.

Phone

(877) 559-3621

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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.