This course introduces students to the principles of email marketing and customer relationship management (CRM). Using Mailchimp, students will design, launch, and evaluate campaigns with a focus on audience segmentation, personalization, automation, and lifecycle marketing. Emphasis is placed on integrating email with broader digital strategies, applying ethical and legal standards, and using analytics to optimize performance. By the end, students will be able to create effective, automated campaigns that drive engagement, retention, and customer loyalty.
A Windows-based PC that meets the requirements outlined on the following web page:
https://www.ciat.edu/student-resources/system-requirements/
Textbook
Aarron Spinley
9781040166536 / 9781032823089
401 Mile of Cars Way #100, National City, CA 91950
1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110
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