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DGM102 — Website Design & Conversion Strategy

AAS in Digital Marketing

Course ID: DGM102
Course Credits: 4

AAS in Digital Marketing Program Availability:

California Institution
New Mexico Institution

About DGM102 — Website Design & Conversion Strategy

Students will design, build, and publish a professional website using Wix, applying best practices in user experience (UX) and visual design. Emphasis will be placed on developing websites that drive lead generation and sales conversions through strategically designed landing pages, clear calls-to-action, and optimized conversion paths. Students will also learn how to integrate their websites with broader digital marketing campaigns, including email, social media, and paid advertising, to ensure consistent messaging and measurable results. By the end of the course, students will demonstrate the ability to create a functional, visually appealing, and conversion-focused website that supports business objectives.

Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

https://www.ciat.edu/student-resources/system-requirements/

California Institution

401 Mile of Cars Way #100, National City, CA 91950

New Mexico Institution

1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110

California Institute of Applied Technology participates in the State Authorization Reciprocity Agreements.

Phone

(877) 559-3621

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For Students

Information

California Institution

New Mexico Institution

California Institute of Applied Technology has shared ownership and management of two distinct institutions. California Institute of Applied Technology located in California, and California Institute of Applied Technology located in New Mexico.

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill. CIAT is approved to offer VA benefits. *Financial aid is available for those who qualify. *Students are encouraged to take certification exams while actively enrolled in their Certificate or Degree program. Unlimited certification exam attempts expire 180 days after graduation. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Certifications or courses may change to address industry trends or improve quality