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DGM102 — Digital Marketing

AAS in Digital Marketing

Course ID: DGM102
Course Credits: 4

AAS in Digital Marketing Program Availability:

California Institution
New Mexico Institution

About DGM102 — Digital Marketing

This course is designed to provide students with a comprehensive understanding of digital marketing, focusing on strategy concepts. It emphasizes the practical application of digital marketing principles and how they can be integrated into other marketing and business courses. The course covers various topics, including the digital marketing landscape, building an effective online presence, search engine marketing, social media marketing, display and mobile advertising, email marketing, content marketing, and customer relationship development. By the end of the course, students will have the knowledge and skills to effectively navigate the world of digital marketing and apply strategic approaches to attract and retain customers.

Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

https://www.ciat.edu/student-resources/system-requirements/

California Institution

401 Mile of Cars Way #100, National City, CA 91950

New Mexico Institution

1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110

California Institute of Applied Technology participates in the State Authorization Reciprocity Agreements.

Phone

(877) 559-3621

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For Students

Information

California Institution

New Mexico Institution

California Institute of Applied Technology has shared ownership and management of two distinct institutions. California Institute of Applied Technology located in California, and California Institute of Applied Technology located in New Mexico.

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill. CIAT is approved to offer VA benefits. *Financial aid is available for those who qualify. *Students are encouraged to take certification exams while actively enrolled in their Certificate or Degree program. Unlimited certification exam attempts expire 180 days after graduation. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Certifications or courses may change to address industry trends or improve quality