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DGM103 — Social Media Marketing

AAS in Digital Marketing

Course ID: DGM103
Course Credits: 4

AAS in Digital Marketing Program Availability:

California Institution
New Mexico Institution

About DGM103 — Social Media Marketing

This course introduces the fundamentals of social media management, combining strategic and practical skills for professional use of digital platforms. Students will learn to optimize accounts, create audience personas, and apply engagement strategies across channels. Through hands-on projects, they will design campaigns, schedule posts, and use analytics to evaluate performance. Topics also include influencer partnerships, community-building, and ethical considerations. By the end, students will be able to develop a cohesive social media plan that drives traffic, builds loyalty, and supports marketing goals.

Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

https://www.ciat.edu/student-resources/system-requirements/a

California Institution

401 Mile of Cars Way #100, National City, CA 91950

New Mexico Institution

1717 Louisiana Blvd., NE., Suite 208 Albuquerque, NM, 87110

California Institute of Applied Technology participates in the State Authorization Reciprocity Agreements.

Phone

(877) 559-3621

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For Students

Information

California Institution

New Mexico Institution

California Institute of Applied Technology has shared ownership and management of two distinct institutions. California Institute of Applied Technology located in California, and California Institute of Applied Technology located in New Mexico.

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill. CIAT is approved to offer VA benefits. *Financial aid is available for those who qualify. *Students are encouraged to take certification exams while actively enrolled in their Certificate or Degree program. Unlimited certification exam attempts expire 180 days after graduation. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Certifications or courses may change to address industry trends or improve quality