This course examines digital commerce strategies used to grow online businesses and optimize digital revenue channels. Students learn how to build and manage online storefronts, develop product strategies, and improve customer acquisition and retention. The course explores marketplace platforms, digital merchandising, conversion funnels, and growth strategies used by e-commerce businesses. Students also analyze analytics tools and performance metrics used to evaluate e-commerce success.
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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.
