This course examines influencer marketing strategies and the growing role of the creator economy in digital marketing. Students analyze how brands collaborate with influencers to reach audiences, build brand credibility, and generate engagement across digital platforms. The course covers influencer identification, partnership strategy, campaign planning, contract negotiation, and performance measurement. Students also evaluate viral marketing strategies and social amplification techniques used to maximize brand visibility and audience reach.
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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.
