This course focuses on marketing analytics and data-driven decision-making used to evaluate digital marketing performance. Students learn how to interpret marketing data, build dashboards, evaluate attribution models, and generate insights from analytics platforms. The course emphasizes the use of data to measure campaign effectiveness, understand customer behavior, and optimize marketing strategy across channels. By applying analytical frameworks and visualization tools, students develop the ability to translate marketing data into actionable strategic decisions.
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* Students are encouraged to take certification exams while actively enrolled in their Bootcamp, Certificate or Degree program. Unlimited certification exam attempts expire 180 days after program completion. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Industry certifications and/or courses may change at any time to address industry trends or improve student outcomes.
