Associate of Applied Science in Digital Marketing – Courses

This course provides students with an introduction to marketing and its impact on the global economy. It explores topics such as defining marketing, understanding the marketing mix variables, creating value through marketing, and analyzing the marketing environment.

This immersive course provides students with a comprehensive understanding of the profound impact of communication on our daily lives. It explores how crucial elements like diversity, equity, and inclusion shape organizations and human interactions. Through an exploration of various communication processes, students gain insights into how individuals interpret messages differently. These differences in interpretation assign meaning and perceptions that subsequently influence communication patterns and individual identity.

This course provides students with a comprehensive understanding of marketing research and its practical applications in the business world. Students will learn about the purpose and benefits of marketing research, how it can be tailored to different business orientations, and how to integrate research findings into strategic planning.

This course provides students with a flexible learning experience that transcends specific versions of Office, remaining relevant across platforms like Office 365, Microsoft 365, Office 2021, or Office Online. The course covers essential skills for data management in organizations.

This course is designed to provide students with a comprehensive understanding of digital marketing, focusing on strategy concepts. It emphasizes the practical application of digital marketing principles and how they can be integrated into other marketing and business courses.

This course provides students with a flexible learning experience that transcends specific versions of Office, remaining relevant across platforms like Office 365, Microsoft 365, Office 2021, or Office Online. The course covers essential skills for data management in organizations.

This comprehensive course immerses students in the diverse components and styles of business writing. Through an exploration of communication foundations, students gain a deep understanding of business communication in the digital era and cultivate professionalism by delving into team dynamics, active listening, nonverbal cues, and etiquette.

This course focuses on teaching students how to effectively use popular social media platforms for marketing purposes. It covers the latest developments, best practices, and conceptual frameworks in social media marketing (SMM).

This course aims to help students gain a better understanding of measuring marketing performance, increasing return on investment (ROI), and achieving higher profits. It covers various aspects such as brand equity, social media and email performance, and rich media interaction.

This course provides students with a foundational introduction to beginning web design and development.

This course provides students with the understanding that no matter what form writing takes, no matter where it’s created or shared, content should follow the Formula of Three: High-quality content is packed with clear utility, inspiration, and empathy for the audience.