Associate of Applied Science in Digital Marketing – Courses

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Enrollment Deadline - July 22, 2024

Questions about whether this program is right for you? We’ll help match you with the best program to meet your career goals.

ACADEMIC LEVEL

PROGRAM INTEREST

Associate of Applied Science in Digital Marketing

 

        Program ID: AASDM
        Number of courses: 17
        Number of credits: 64

 

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  • Computer Fundamentals CIS100A

    This foundational course equips learners with the essential study and technical skills required for success at CIAT. The curriculum covers an introduction to the educational ecosystem and offers strategic insights into effective academic practices. Students will explore the intricacies of modern computing with hands-on experience in Windows, along with practical exposure to Microsoft Word, Excel, Teams, and PowerPoint. Besides technical proficiency, the course nurtures a reflective and analytical mindset, enhancing students’ ability to engage with academic materials critically. By the end of this program, students will be proficient in essential software applications and possess the educational experience needed to excel in their future coursework at CIAT.

  • Introduction to Marketing DGM100

    This course provides students with an introduction to marketing and its impact on the global economy. It explores topics such as defining marketing, understanding the marketing mix variables, creating value through marketing, and analyzing the marketing environment.

  • Navigating The Modern Workforce – Diversity, Culture, Generations BAM109

    This immersive course provides students with a comprehensive understanding of the profound impact of communication on our daily lives. It explores how crucial elements like diversity, equity, and inclusion shape organizations and human interactions. Through an exploration of various communication processes, students gain insights into how individuals interpret messages differently. These differences in interpretation assign meaning and perceptions that subsequently influence communication patterns and individual identity.

  • Market Research and Competitive Landscape DGM101

    This course provides students with a comprehensive understanding of marketing research and its practical applications in the business world. Students will learn about the purpose and benefits of marketing research, how it can be tailored to different business orientations, and how to integrate research findings into strategic planning.

  • Introduction to Spreadsheets and Understanding Data BAM102

    This course provides students with a flexible learning experience that transcends specific versions of Office, remaining relevant across platforms like Office 365, Microsoft 365, Office 2021, or Office Online. The course covers essential skills for data management in organizations.

  • Digital Marketing DGM102

    This course is designed to provide students with a comprehensive understanding of digital marketing, focusing on strategy concepts. It emphasizes the practical application of digital marketing principles and how they can be integrated into other marketing and business courses.

  • Effective Presentations BAM103

    This course provides students with a flexible learning experience that transcends specific versions of Office, remaining relevant across platforms like Office 365, Microsoft 365, Office 2021, or Office Online. The course covers essential skills for data management in organizations.

  • Business Communications BAM104

    This comprehensive course immerses students in the diverse components and styles of business writing. Through an exploration of communication foundations, students gain a deep understanding of business communication in the digital era and cultivate professionalism by delving into team dynamics, active listening, nonverbal cues, and etiquette.

  • Strategic Social Media Marketing DGM103

    This course focuses on teaching students how to effectively use popular social media platforms for marketing purposes. It covers the latest developments, best practices, and conceptual frameworks in social media marketing (SMM).

  • Marketing Metrics and Analytics DGM104

    This course aims to help students gain a better understanding of measuring marketing performance, increasing return on investment (ROI), and achieving higher profits. It covers various aspects such as brand equity, social media and email performance, and rich media interaction.

  • Introduction to Web Design DGM105

    This course provides students with a foundational introduction to beginning web design and development.

  • Content Marketing DGM106

    This course provides students with the understanding that no matter what form writing takes, no matter where it’s created or shared, content should follow the Formula of Three: High-quality content is packed with clear utility, inspiration, and empathy for the audience.

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Fully Accredited School

2022 BEST CYBERSECURITY PROGRAMS

CIAT has been awarded top ranking status two years running in Intelligent.com’s Best Cybersecurity Program review, highlighted as “Best For Industry Certifications”. Evaluated based on curriculum quality, graduation rate, reputation, and post-graduate employment.

CIRCLE OF EXCELLENCE AWARD

EC Council, the world's largest cybersecurity technical certification organization, awarded CIAT the Circle of Excellence Award two years in a row for our Certified Ethical Hacker certification training courses and career-ready curriculum.

MILITARY-FRIENDLY

We believe you deserve an education worthy of your service. CIAT welcomes military veterans, active duty service members, and spouses using the Post 9/11 GI Bill®, Veteran Readiness & Employment (VR&E), Active Duty Tuition Assistance, and MyCAA.

FULLY ACCREDITED

We have high standards and we believe you should too. CIAT has proudly earned accreditation from the Accrediting Council for Continuing Education & Training (ACCET) listed by the U.S. Department of Education as a nationally recognized accrediting agency.

2021 Best Cybersecurity Programs

2021 BEST CYBERSECURITY PROGRAMS

CIAT has been awarded top ranking status in Intelligent.com’s Best Cybersecurity Program review, highlighted as “Best For Industry Certifications”. Evaluated based on curriculum quality, graduation rate, reputation, and post-graduate employment.

2018 Academic Circle of Excellence award badge

CIRCLE OF EXCELLENCE AWARD

EC Council, the world's largest cybersecurity technical certification organization, awarded CIAT the Circle of Excellence Award two years in a row for our Certified Ethical Hacker certification training courses and career-ready curriculum.

Military Friendly School '21-'22 logo

MILITARY-FRIENDLY

We believe you deserve an education worthy of your service. CIAT welcomes military veterans, active duty service members, and spouses using the Post 9/11 GI Bill®, Veteran Readiness & Employment (VR&E), Active Duty Tuition Assistance, and MyCAA.

Fully Accredited School

FULLY ACCREDITED

We have high standards and we believe you should too. CIAT has proudly earned accreditation from the Accrediting Council for Continuing Education & Training (ACCET) listed by the U.S. Department of Education as a nationally recognized accrediting agency.

TAKE THE FIRST STEP.

Enrollment Deadline - July 22, 2024

Questions about whether this program is right for you? We’ll help match you with the best program to meet your career goals.

ACADEMIC LEVEL

PROGRAM INTEREST

Talk to an Advisor

Request an appointment with one of our IT expert Admissions Advisors for personalized guidance on building your education plan. You’ll be able to book an appointment instantly for a time that fits your schedule. 

Enrollment Deadline - July 24, 2023!

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